About Us

We aren't your run-of-the-mill women's boutique - we do things quite a bit differently around here. 🛍️😉
Hi, I'm Kristin Korn 👋
kristin korn
As a creator obsessed with Pantone color palettes in design and garments, I’ve now brought this passion into my own online boutique.
After launching COLORCODE® in 2023 to help women add more color to their wardrobe by understanding their color season...
Offering women (and teens!) affordable quality clothing options in their respective palettes made sense as my next move.
As an entrepreneur at heart, I’m thrilled to blend these passions to help you look and feel your best.... even while working from home or at your kid's sporting event!
Behind Your Brand recognizes your unique individuality that no one else possesses.💕
Features of our boutique include:
✨ Garments offered in a wide range of sizes, from S-3XL
✨ Included in the product listings are the measurements of each item for a perfect fit every time
✨ Our boutique is organized by the 12 seasons color analysis (we don't just stick to the typical 4 that most shops do!)
✨ Easily shop by color or by color season as all categories can be sorted by color and color season
✨ We offer a free Color Quiz by COLORCODE® to find your color season
✨ New items are added 4 days a week! 🙌
✨ Orders are shipped QUICKLY within 1-2 business days from our Utah warehouse (ship to US Only) 📬
When it comes to brands - we work with lots of well known boutique brands like Judy Blue, Risen, Vervet, Andrée by Unit, Dear Scarlett, White Birch, Jodifl, Zenana, etc. We also have a number of our own private label brands (like One Eleven North and Cuddle Culture!) with items that are exclusive to BYB.
Are you tired of a boring wardrobe that lacks creativity and color then I invite you to join the BYB family.
Use code COLORCODE20 to save 20% off your first order.